Eos Capital (“Eos”), the leading Namibian private equity firm, is pleased to announce that it will acquire The Mushara Collection (“Mushara”) through its Allegrow Fund, pending approvals from the Namibian Competition Commission (NaCC) and land waiver application with the Ministry of Lands and Resettlement. Mushara is a high-quality tourism asset with an excellent location near Etosha National Park and is extremely sought after by tourists as well as being respected by market participants across Namibia. Mushara comprises of three main lodges, namely Mushara Lodge, Mushara Bush Camp and Mushara Outpost. The Mushara Villa is part of the Mushara Lodge and is the most exclusive offering at Mushara with only two exclusive villas available. 

Tourism and its related activities are uniquely exposed to the COVID-19 pandemic and were among the hardest hit sectors in the Namibian economy in 2020 due to local and global travel restrictions. Whilst Mushara is no exception, it offers significant upside potential as tourism is expected to recover over the next 3 years. The asset will be sufficiently capitalised to sustain a resurgence or persistence of COVID-19 restrictions for another year and thus preventing further job losses for the already struggling Namibian economy.  

“We are confident of a strong recovery of the Namibian Tourism sector as we will be a preferred destination of choice for overseas tourists as the trend is shifting towards open and sparsely populated destinations. Eos is planning to expand and enhance Mushara’s excellent offerings, and we are excited to work with the highly competent team on the ground to take the asset to new heights.” says Ekkehard Friedrich, the Partner in charge of the transaction at Eos. 

Mushara is owned by Marc Pampe and his wife, Mariza Pampe. To enable a smooth change in ownership and continuity of the lodge group’s winning culture, Marc Pampe will stay on as Managing Director at Mushara for a period of three years until a suitable successor is found. “We are grateful to have found a trusting partner in Eos Capital and look forward to building on the foundation we have laid over the past 23 years with them.” says Marc Pampe.